Our theme this year is to help photographers improve their overall workflow, so they can be more profitable and spend more time with their loved ones.


Pure Photoshop Actions

Follow us on Pinterest

Follow us on Twitter

Find us on Facebook

Latest Blog Posts

  • 24 March

    Lightroom Course

    Do you need more hours in the day?  Is editing time draining your passion for photography?    Are you looking for better consistency and a style that you can apply to all your images?  We're here to demystify Lightroom.  We'll get beginners going strong and even help seasoned users to explore more effective ways of using this game-changing program.  Take your life back.  Rekindle your love of photography. Find consistency.   There are 11 videos in total with over 4 hours of content!   You will learn everything from   Library module  Adjustment Tools  Sorting in Lightroom  Exporting  Develop Global Sliders  Dehaze tool  Creating and Saving Presets of your own  Batch editing Lightroom to Photoshop and how to harness both software's  Troubleshooting and how to fix what could go wrong in Lightroom Lightroom Workflow ​ Now enjoy our free Lightroom Workflow video!  It is almost 40 minutes long and it is just a taste of the information you will learn in the course! Do you want ... read more

  • 17 March

    Studio Gear 101

    DO YOU WANT TO LEARN ABOUT STUDIO LIGHTING? Studio lighting can be overwhelming when you are just starting out!  There are so many questions! What lights do I need?  What modifiers do I need?  Where can I get the gear I need?  How many lights do I need?  Can I use one light?  Do I need a reflector? and more.......    Well, we put together a FREE 18-minute video, showing you exactly what gear we use in our studio!  You don't need it all, but we go over what each thing does, and how we use it.   We also are including a free 4 page PDF download with our advice and links to all the gear we mention in the video! So if you want to watch the video, sign up below, and you will get a link to your email!   Sign up to get access to the free video and the PDF download!   We also have tons of other freebie goodies that we will send you occasionally along with information about specials we are offering at the time!  We will never sell your information! :)    read more

  • 7 March

    5 tools I use every day in Photoshop

    There are so many incredible tools in Photoshop; I don't even know how to pick just 5.  It can get overwhelming trying to figure out exactly what tools to use and what tools will render the results you are wanting.  So I have put together a list of 5 of my most used tools in Photoshop! We also go into all of these tools and much more, in our 6-hour Photoshop class!  Seriously, 17 videos of in-depth content, of all the things a Photographer could use and need to know about Photoshop!  It is also only $50!  It is usually $100!  CLICK HERE TO SIGN UP! 1)  ACR Seriously this is where I do almost all of my editing!  There are a lot of sessions where I don't even open the images in Photoshop itself.  ACR is incredibly powerful and can do most of the editing that a photographer who loves clean, classic images needs.   2)  Curves What can I say about Curves?  The curves tool is one of, if not the most powerful tools inside of Photoshop!  From color popping, to ... read more

  • 11 January

    5 Things to Avoid When Editing Photos

    * means that the link is an affiliate link.  At no additional cost to you, if you purchase something from that link, we get a small commission.  We ONLY recommend products we use and love.  NONE of these companies have asked us to write about the or post about their products.  In fact, I am sure most of them don't even know who we are.  ;)  We are only posting about them, because we use and love their producuts! Editing photos is magical.  It takes an image that already has your fingerprints all over it, from lens choice, to angles, to lighting, and it gives it that final dusting of you.  It can be absolutely enchanting to watch your vision come alive as you edit, but sometimes as we first start out (and even as we have been doing this awhile), the photo can pass the magically perfect stage and start to veer into over-edited, fake-looking, or just plain wrong.  Let's look at a few things you can avoid to help you keep your editing expressing YOU. 1)  Selective Color--I ... read more

  • 11 January

    Five Steps to Greater Productivity

    We all only have 24 hours in the day, but sometimes it feels like other people MUST have more.  How else can they get so much done?  There are a lot of strategies for saving time and being productive, but these are Rachel and Crystal's top five.   Since there are thirteen kids between the two of us (Rachel has 8 and Crystal has 5) and we have teens and toddlers, plus two busy businesses, and factors like autism and epilepsy in our families, we have to make the most of the time we have, because nearly all of it is spoken for.  When we first started working together, we were so busy and didn't have a very good plan in place for getting our photography lives together, so the top of our list in the early days was "Don't Sleep."  That is not a very effective long-term solution, so we nixed that and added in these solutions. 1) Get it right in camera I really can't stress this one enough.  It might take a little work at the outset to learn ... read more


  • I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos!

    Julie Paisley

  • I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!

    Alex Michele