Product Detail

Pure Soft and Airy

Clean, soft, pastel, muted, and romantic. 


These lightly film-inspired actions and presets will nod to that nostalgia, but give it a current feeling as well. 

These Presets and Actions are the first outing in our new line of Workflow Consistency tools. While our presets and actions have always been able to give you total consistency in their given platform, we now have married Photoshop and ACR/Lightroom to deliver identical tools in each. 

You can edit a session with lightning speed using ACR/Lightroom and then you can nuance your images for print or albums or web display with masks and layers and opacity adjustments using the exact same tools if you purchase our Total Consistency bundle. This is just another example of Pure leading the way and changing the industry. 

We're so excited about this!

Each set contains identical actions and presets.  There are 21 actions/presets in each set.  

Works in Lightroom 4 and up and Photoshop CC 2015 and up and Camera Raw 9.7 and up (If you have Photoshop CC 2015 you have Camera Raw).  

Due to the nature of the digital program, no refunds are given.  Please make sure that you order your correct platform listed above.  

By Purchasing you are agreeing that you understand there are no refunds, and that you have double checked your editing software platform is listed above.